REEBOK - CLUB C LAUNCH

We worked with agency Toad London and DOP Max Witting to create a series of adverts for the new Reebok Club C range of trainers. With the relaunch of 1985 Club C’s Reebok wanted to push boundaries while remaining true to their retro brand. We wanted to relect that in our content so we shot on a mixture of 16mm film and the latest in digital film to give both a retro and modern feel. The films narratives subvert the expected.