7 Ways Corporate Videos Can Boost Your Somerset Company’s Visibility
Why visibility matters for Somerset businesses
In a county full of innovation, from tech startups in Bath to family businesses in Taunton, local visibility is everything. Yet traditional advertising struggles to capture attention the way it used to.
That’s where corporate video production in Somerset comes in. Video is not only more engaging but also more shareable, helping brands appear across search, social, and streaming platforms.
A well-produced corporate video can transform your online presence, boosting SEO, increasing engagement, and converting curious visitors into loyal customers.
1. Video improves your search engine ranking
Search engines love video content. Websites with video are 53 times more likely to appear on the first page of results.
When Somerset companies embed videos on their homepage, product pages, or blogs, they see measurable SEO gains. Videos keep visitors on your site longer, signaling to Google that your content is valuable.
Tip: Include your target keyword in your video title and description to enhance local SEO.
2. Video helps your brand stand out on social media
Social media algorithms prioritise video because users engage with it more. A short behind-the-scenes video from your office in Wells or a customer testimonial filmed in Glastonbury can generate 10x more interactions than a static post.
Corporate videos are also repurposable. You can share snippets across LinkedIn, Instagram, and Facebook, ensuring maximum reach without additional filming.
3. Videos build trust faster than text
People buy from brands they trust. A video featuring your Somerset team, your workspace, and your real customers builds authenticity instantly.
When audiences can see your operations and hear real voices, it humanises your business. Whether you’re an engineering firm, artisan maker, or hospitality brand, trust is your strongest conversion tool.
4. Corporate videos increase conversion rates
Landing pages with video can boost conversions by up to 80%. That’s because video engages both emotion and logic, showing not just what you do, but why it matters.
Example: A Somerset-based construction company used a short corporate video to show its eco-friendly building methods. The result? More client enquiries and a higher project close rate.
5. Video content strengthens your brand storytelling
Every Somerset business has a story, and video makes it easier to tell. Whether it’s your history, your mission, or the people behind your success, storytelling through video creates emotional resonance.
You can use video to highlight:
Employee interviews and company culture
Customer success stories
Community and sustainability initiatives
These elements make your brand relatable and memorable.
6. Video increases engagement on your website and email campaigns
Corporate videos make your website more interactive. Visitors spend longer browsing and are more likely to explore your services.
Adding video to email campaigns can also increase click-through rates by 200–300%. Imagine sending a newsletter featuring your latest Somerset project — it’s more likely to be opened, watched, and shared.
7. Video gives your Somerset company a competitive edge
In Somerset, where many businesses still rely on traditional promotion, professional video production can set you apart. High-quality visuals, clean editing, and authentic storytelling communicate professionalism and credibility.
Working with an experienced local team like FilmTank ensures that your brand gets cinematic-quality production rooted in regional authenticity.
Bonus tip: maximise ROI through distribution
After producing your video, share it strategically:
On your website homepage and About page
On YouTube with keyword-optimised titles
On social platforms with location tags like #SomersetBusiness
Embedded in blog posts and case studies
In digital ad campaigns targeting Somerset postcodes
Consistency is key — the more places your video appears, the stronger your visibility becomes.
Conclusion
From improving search rankings to building lasting customer relationships, the benefits of corporate video in Somerset are undeniable. It’s one of the most cost-effective ways to increase your visibility and tell your brand’s story with impact.
Ready to stand out?
Discover how FilmTank’s corporate video production services in Somerset can help your business grow through powerful visual storytelling.