The Types of Corporate Videos That Work Best for Somerset Organisations
Corporate video has become one of the most powerful communication tools for organisations across Somerset. Whether you are a local manufacturer, a family business, a healthcare provider, an educational institution, or a professional service, video allows you to communicate your message with clarity and personality. Modern audiences respond strongly to visual content because it is easier to understand, more memorable, and more engaging than text alone.
In this guide, we explore the corporate video styles that are proving most effective for Somerset businesses. Each type serves a specific purpose and can help you connect with customers, staff, or stakeholders in a meaningful way. If you are considering creating video content, this overview will help you decide which formats will support your goals most effectively.
1. Brand films that communicate identity and values
Brand films are one of the most powerful types of corporate video. They provide a high level view of who you are, what you do, and why you do it. They work particularly well for Somerset organisations that want to express authenticity and build trust.
What makes a strong brand film
A high quality brand film will include:
A clear and simple message
A strong emotional tone
Real people and genuine moments
Visual details that reflect your culture and personality
A confident voice that matches your brand identity
Brand films help customers understand not only what you offer, but what makes you different from your competitors. This is especially important for businesses in Somerset where community, heritage, and local values often play a central role.
2. Company story videos that bring your journey to life
Every organisation has a story. The origin, the people involved, and the milestones along the way all contribute to your identity. Company story videos are ideal for Somerset businesses that want to build deeper connections with their audience.
Why company story videos work
They humanise your brand
They highlight your history and credibility
They show the passion behind your work
They demonstrate long term commitment
These videos can be used on your website, social media, recruitment materials, and presentations. A compelling company story helps customers feel more aligned with your values and vision.
3. Customer testimonial videos that build trust
Potential customers often want reassurance before choosing a supplier or service provider. Testimonial videos allow your satisfied clients to speak on your behalf. Real voices and real experiences are far more persuasive than written reviews.
Benefits of testimonial videos
They increase confidence during the decision making process
They provide proof that your service delivers results
They highlight customer satisfaction
They showcase authentic stories
They add human emotion to your marketing
Somerset businesses in areas such as professional services, construction, healthcare, hospitality, and education often gain significant value from well produced testimonial videos.
4. Product and service explainer videos for clarity and efficiency
Many organisations struggle to explain what they offer in simple terms. Explainer videos solve this problem. Whether you are demonstrating a product, describing a service, or simplifying a process, an explainer video makes the message clearer and easier to understand.
Why explainer videos are effective
They save time for sales teams
They help customers understand your offering quickly
They improve website engagement
They increase conversion rates
They reduce misunderstandings
Explainer videos work well for manufacturers, software companies, engineering firms, and complex service providers across Somerset.
5. Training and internal communication videos
Internal communication is essential for any organisation, especially those with remote staff, multiple locations, or rotating teams. Training videos provide consistent instruction and ensure that every member of the organisation receives the same information.
Types of internal training videos
Safety and compliance training
Technical instruction
Onboarding and orientation
Leadership communication
Staff updates and announcements
Training videos allow Somerset organisations to save time, reduce repeated explanations, and maintain consistency across teams.
6. Recruitment videos that attract the right talent
The job market in Somerset is competitive, and many organisations want to attract skilled and motivated candidates. Recruitment videos show what it is like to work at your company and present your culture in a positive and transparent way.
What a great recruitment video includes
Interviews with real team members
A look inside the workplace
Your mission and values
Examples of career progression
A friendly and honest tone
Recruitment videos help potential candidates understand your culture before they apply. This leads to better matches and stronger long term hires.
7. Event highlight videos that extend the value of your events
Events offer powerful moments for engagement, education, and connection. Event highlight videos allow you to capture these moments and use them far beyond the single day.
Why event videos are useful
They turn live experiences into long lasting content
They support future marketing campaigns
They provide material for social media
They demonstrate your authority in your field
They help promote future events
From conferences and exhibitions to product launches and community gatherings, event videos are increasingly popular across Somerset.
8. Documentary style corporate videos that add depth and authenticity
Some brands benefit from a slower and more thoughtful video style. Documentary style content allows you to explore your work, your people, and your purpose in depth. This format is particularly effective for organisations with strong values or community involvement.
What makes documentary style videos different
Longer and more immersive storytelling
Real world insights
Authentic interviews
Genuine behind the scenes footage
A focus on people rather than products
Somerset businesses with meaningful stories often find this approach highly effective.
How to choose the right corporate video for your organisation
With so many formats available, choosing the right type of video depends on your goals. Consider the following questions:
What is the primary purpose of the video
Who needs to see it
What action do you want viewers to take
Do you need emotion, clarity, instruction, or inspiration
Will the video support sales, recruitment, training, or branding
How will the video be distributed
A professional video production team will guide you through these decisions and help you design a creative approach that fits your objectives.
If you want expert support from specialists who understand the region, explore our page on corporate video production in Somerset to see examples of what is possible.
Conclusion
Corporate video is one of the most flexible and effective ways for Somerset organisations to communicate. From brand films and testimonial videos to recruitment content and explainer videos, each format serves a specific purpose and helps your audience understand your message with clarity and confidence.
No matter which type of video you choose, the key is to work with a professional team that understands your goals and knows how to bring your story to life. To learn more about creating powerful and engaging content, visit our page on corporate video production in Somerset.