How to Plan a Successful Corporate Video Shoot in Somerset
Why careful planning makes all the difference
A great corporate video doesn’t just happen. It’s the result of careful planning, clear storytelling, and collaboration between your team and your video production partner. For Somerset businesses, the right planning process ensures you get maximum value from your investment while producing a video that truly reflects your brand.
Whether you’re promoting your services, training new employees, or sharing your company story, taking the time to plan your corporate video production in Somerset can mean the difference between a good video and a great one.
Define your purpose and audience
Every successful video starts with a clear goal. Ask yourself:
What message do we want to communicate?
Who is our target audience?
What action do we want viewers to take?
A Somerset manufacturer might create a corporate video to attract new clients, while a local charity could use one to build awareness or increase donations. Defining your purpose early keeps your project focused and efficient.
Develop a strong concept and script
Once you know your goal, the next step is concept development. This is where creativity meets strategy. Think about your company’s story, values, and unique selling points. How can you express them visually?
A professional video script doesn’t have to sound overly polished. In fact, authenticity often works best. Focus on real people, genuine moments, and clear messaging that reflects your brand personality.
Your production partner can help translate ideas into a compelling script and storyboard that captures both emotion and clarity.
Choose the right filming locations in Somerset
Somerset offers incredible filming backdrops, from the Georgian architecture of Bath to the countryside around Glastonbury and Wells. Choosing the right location adds atmosphere and authenticity to your story.
Consider:
Corporate settings: offices, workshops, factories, or studios
Outdoor scenes: Somerset hills, coastline, or historic landmarks
Client sites: if your business provides a service, film where your work happens
Local crews like FilmTank understand the region’s scenery, permissions, and lighting conditions, which helps make filming smooth and professional.
Prepare your team and schedule
Nothing slows down a video shoot like lack of preparation. Before filming day:
Brief all participants about their roles and key talking points
Prepare your location (clean, tidy, and well-lit)
Schedule filming during quiet times to avoid interruptions
Arrange for backup power or equipment if needed
Encourage your team to relax and be themselves on camera. Authenticity and confidence always translate better than scripted perfection.
Focus on storytelling and structure
Your video should take viewers on a journey. Even a short corporate video benefits from a clear narrative arc:
Introduction: Who you are and what you do
Challenge: The problem you solve
Solution: How your company delivers results
Proof: Testimonials, visuals, or data that build credibility
Call to action: Invite the viewer to learn more or contact you
This structure keeps your audience engaged and makes your message memorable.
Work with a professional Somerset production team
Partnering with an experienced local team ensures every technical and creative detail is handled. A professional crew will manage lighting, sound, camera movement, and editing to ensure your final video meets broadcast-quality standards.
Local producers also bring knowledge of Somerset’s landscapes, local businesses, and logistics. That means fewer travel costs, easier communication, and a better understanding of your target market.
Don’t overlook post-production
Editing is where your footage becomes a finished story. This is the stage where visuals are refined, sound is mixed, and your brand identity comes to life.
Effective post-production includes:
Cutting footage to match your narrative
Adding logos, graphics, and captions
Adjusting color, lighting, and sound
Incorporating background music or voiceovers
Ask your production company for multiple formats so you can use your video on websites, social media, and presentations.
Plan your launch and promotion
A successful video deserves a strategic launch. Upload your video to YouTube, embed it on your homepage, and promote it on your social media channels. Use relevant hashtags such as #SomersetBusiness and include your target keyword “corporate video production Somerset” in the title and description.
You can also share short clips or behind-the-scenes footage to build excitement before release.
Conclusion
Planning a corporate video shoot doesn’t have to be complicated. With clear goals, good preparation, and help from a local professional team, your Somerset business can create a video that communicates powerfully and converts effectively.
If you’re ready to start your own project, explore FilmTank’s corporate video production services in Somerset and turn your business story into a visual experience that gets noticed.