How social media video helps Somerset and Southwest brands grow reach, trust, and conversions.

Social media is one of the most powerful tools for brand growth in Somerset and the Southwest. Whether you are based in Taunton, Bath, Bristol, Exeter, Bridgwater, Weston super Mare, or anywhere across the region, social platforms give businesses an opportunity to reach local and national audiences at scale. But not all content performs equally. Video has become the strongest form of communication online, and brands that use it effectively are seeing significant increases in visibility, engagement, and customer trust.

In 2025, social media video is essential for building brand identity, connecting with audiences, and converting interest into action. This blog explains exactly how social media video helps Somerset and Southwest businesses grow and why professional video production is such a valuable investment.

1. Video receives higher engagement than any other content type

Social media algorithms across TikTok, Instagram, YouTube, LinkedIn, and Facebook all prioritise video because it keeps users watching for longer. For Somerset and Southwest brands, this means video is the quickest way to increase reach and visibility.

Video outperforms other formats because

• It is more captivating

• It delivers information quickly

• It triggers emotional reactions

• It is highly shareable

• It encourages users to stay engaged

When local audiences engage with a post, platforms reward the content by showing it to even more people across the region.

2. Video builds trust faster than text or images

Trust is a key element of brand loyalty. Customers want to know who they are buying from and what the business stands for. Video reveals personality, authenticity, and credibility in a way that static content cannot.

Video builds trust by

• Showing the real people behind the business

• Demonstrating products and services clearly

• Sharing customer testimonials

• Showing behind the scenes moments across Somerset

• Highlighting community involvement

For local businesses in towns like Taunton, Bath, Bristol, and Exeter, building trust is essential for attracting customers who prefer to support regional brands.

3. Video helps brands communicate more clearly and effectively

Whether you are promoting a product, explaining a service, or sharing an announcement, video helps simplify complex ideas. Viewers digest information faster when it is presented visually.

Clear communication matters for

• Hospitality and tourism businesses

• Retailers and e commerce brands

• Fitness and wellness companies

• Real estate and property services

• Creative and professional service companies

When messages are easy to understand, customers are more likely to take action.

4. Social video strengthens regional brand identity

Somerset and the Southwest have a strong sense of local identity. Video helps businesses express their personality and regional character, whether that is rooted in the countryside, the coast, creative industries, or vibrant city life in Bristol or Bath.

Video strengthens identity by

• Showcasing real locations across the Southwest

• Highlighting your brand story

• Showing your team and workplace

• Sharing values and purpose

• Creating a consistent visual style

Customers are more likely to remember a brand that feels unique and genuine.

5. Professional video increases the performance of paid social campaigns

Many Somerset and Southwest businesses use paid advertising on TikTok, Instagram, Facebook, and YouTube. Video ads consistently outperform image based ads in click through rate, engagement, and conversions.

Benefits of using video in ads

• Stronger emotional connection

• Better storytelling

• Higher purchase intent

• More attention from viewers

• Lower cost per click or conversion

Professional social media video production gives you high quality assets that deliver strong results across all paid channels.

6. Video increases conversions by showing real proof and real value

Customers want evidence before they buy. Video helps show the practical benefits of products or services in a fast and convincing way.

Video improves conversions by

• Demonstrating how something works

• Showing before and after results

• Sharing customer reviews

• Providing visual proof of quality

• Reducing uncertainty or hesitation

For Southwest businesses in competitive industries such as fitness, hospitality, beauty, retail, and real estate, video often becomes the deciding factor in customer decisions.

7. Video supports every stage of the customer journey

From awareness to purchase, video plays a vital role across the entire marketing funnel.

Examples include

Awareness
Short vertical videos attract attention and increase brand visibility.

Interest
Product demos and service explainers help viewers understand your offer.

Consideration
Testimonials and behind the scenes videos increase trust.

Conversion
Promotional videos and offers encourage customers to take action.

Loyalty
Updates, community involvement, and thank you videos strengthen long term relationships.

A well rounded social media video strategy supports customers from their first interaction to their final decision.

8. Video content is shared more often than photos or text

People share videos because they are entertaining, helpful, or inspiring. This makes video a powerful growth tool for spreading your brand message beyond your existing audience.

Shareable video formats include

• Short funny clips

• Inspiring stories

• Relatable moments

• Behind the scenes content shot in Somerset

• Micro tips and educational clips

• Event highlights from across the Southwest

Shares help boost brand awareness without any additional ad spend.

9. Video gives Somerset and Southwest businesses a competitive edge

Many local businesses still rely heavily on static content. Brands that invest in professional video instantly stand out from regional competitors.

Video helps brands

• Position themselves as industry leaders

• Look more modern and professional

• Build deeper connections with customers

• Increase brand loyalty

• Create assets that last months, not days

This gives businesses in the region a strong advantage in crowded markets.

10. Video provides long term marketing value

A single video shoot can produce a large amount of content that can be used over weeks or months. This makes video one of the most cost effective marketing tools available to Somerset and Southwest brands.

From one shoot, brands can create

• Short vertical edits

• Longer videos for YouTube

• Square videos for ads

• Testimonial clips

• Behind the scenes content

• Product highlights

• Seasonal repurposed versions

Video has far more long term value than most other content formats.

Conclusion

Social media video is one of the most powerful tools for growth available to businesses across Somerset and the Southwest. It increases brand reach, builds trust, strengthens identity, and drives more conversions at every stage of the customer journey. Whether you are a small business in Taunton, a creative brand in Bristol, a retailer in Bath, or a service provider in Exeter, high quality video content helps you stand out and connect with your audience more effectively.

If you want to grow your brand and improve your social media performance, our social media video production services support Somerset and Southwest businesses with strategic, high quality content that delivers results.