How Somerset and Southwest brands can plan a social media video strategy that delivers results
Across Somerset and the Southwest, businesses are relying more heavily on social media to reach customers, build awareness, and stay competitive. From Taunton and Bridgwater to Bristol, Bath, Exeter, and Plymouth, brands in the region are using video to strengthen their digital presence and connect with audiences in more meaningful ways. But creating a few videos and posting randomly is not enough. To achieve real results, brands need a clear and structured social media video strategy.
A strong strategy helps Somerset and Southwest businesses create content consistently, communicate clearly, and support long term growth. It ensures that every video has purpose, every post aligns with brand goals, and every platform is used effectively. This guide explains how local businesses can plan a social media video strategy that delivers real impact across the region.
1. Set clear goals that guide your video content
The most successful social media video strategies begin with clear goals. Without defined objectives, your content can become unfocused and inconsistent. Somerset brands need to understand exactly what they want their social videos to achieve.
Common goals include
Increasing local visibility across Somerset and the Southwest
Driving traffic to websites or online stores
Building stronger community engagement
Promoting a product or service
Supporting event marketing
Strengthening brand identity
Generating enquiries or sales
When your goals are defined, you can plan video content that helps achieve them.
2. Understand your audience and what they respond to
Somerset and Southwest audiences are diverse. Tourism based businesses may attract families and visitors, while Bristol based businesses may target creative industries or younger demographics. Understanding your audience will shape your messaging, tone, and video style.
Consider
Who your ideal viewer is
What platforms they prefer
What challenges they have
What inspires or motivates them
What type of video content they watch
Their attention span and viewing habits
Knowing your audience ensures that your videos feel relevant and useful, which increases engagement.
3. Choose the right platforms for your brand in the Southwest
Not every brand needs to be active on every platform. Somerset and Southwest businesses often benefit from focusing their energy on the platforms that match their goals and audience behaviour.
Platform strengths in the region include
Instagram: great for lifestyle brands, hospitality, tourism, retail, creatives
TikTok: ideal for short, engaging content aimed at younger audiences
YouTube: perfect for longer form videos, tutorials, and brand storytelling
Facebook: good for community groups, local targeting, and broad reach
LinkedIn: effective for B2B, professional services, and corporate storytelling
Choosing the right platforms helps you focus your resources and create content that performs.
4. Develop clear content themes that reflect your brand identity
Content themes help maintain consistency and give your videos a sense of structure. Somerset and Southwest businesses thrive when they develop recognisable storytelling patterns that audiences grow familiar with.
Examples of strong content themes include
Product or service demonstrations
Behind the scenes moments filmed in Somerset or Bristol
Customer stories and testimonials
Educational content or industry insights
Day in the life videos
Event coverage
Community involvement or local partnerships
Themes make planning easier and ensure your content feels cohesive.
5. Build a monthly content plan for consistent posting
Consistency is one of the biggest factors in social media success. Brands that post regularly see stronger engagement and more reliable audience growth. Creating a monthly content plan ensures you always know what you are filming and posting.
A simple content plan might include
Weekly TikTok or Instagram Reel posts
A monthly long form YouTube video
A fortnightly behind the scenes clip filmed in the Southwest
A monthly testimonial or case study
Seasonal or event based videos
Weekly micro videos with tips or insights
A content plan turns your goals into organised action.
6. Use strong storytelling to capture attention quickly
Social platforms move fast. The first few seconds of your video must hook the viewer. Professional video production helps Somerset and Southwest brands create visually strong openings, but the strategy behind the story is equally important.
Effective hooks include
A clear visual moment
A surprising question
A relatable problem
A strong statement
A fast transition or exciting shot
When you capture attention early, your audience is more likely to watch the full video.
7. Define the creative and technical style of your videos
A consistent style helps audiences recognise your brand immediately. This is essential for Somerset and Southwest businesses that want to stand out in competitive markets like tourism, hospitality, and retail.
Define your style through
Colour palette
Filming approach
Lighting tone
Editing pace
Graphics and on screen text
Music style
Camera angles
A clear style builds professionalism and makes your content more memorable.
8. Use batch filming to build a large content library
Batch filming is one of the most efficient ways for Southwest brands to produce consistent content. Filming multiple videos in a single session not only saves time but also ensures visual continuity.
Benefits include
Lower production costs
More consistent posting
Faster editing workflows
Controlled lighting and style
Predictable output for months ahead
This approach is ideal for businesses that want to maintain regular social content without dedicating weekly time to filming.
9. Optimise your videos for each platform
Different platforms require different formats and behaviours. A landscape YouTube tutorial may perform poorly on Instagram or TikTok. Optimising each video helps increase its performance.
Optimisation considerations include
Aspect ratio
Video length
Use of captions
Thumbnail design
Sound emphasis
Calls to action
Editing speed
Professional video teams create platform-specific versions to maximise engagement.
10. Track your performance and refine your strategy
No social media plan is complete without reviewing data and learning from results. Somerset and Southwest brands should track performance regularly to understand what content resonates with local audiences.
Useful metrics include
Watch time
Drop off points
Likes, comments, and shares
Engagement rate
Click through rates
Growth in followers
Conversions or enquiries
This data helps shape future content and improve effectiveness.
Conclusion
A strong social media video strategy sets the foundation for long term success. Whether your business is based in Taunton, Bath, Bristol, Exeter, or anywhere across Somerset and the Southwest, a well planned approach helps you stay consistent, relevant, and competitive. By setting goals, choosing the right platforms, defining your content themes, and working with a professional video production team, your brand can create video content that drives real engagement and supports growth.
If you want a strategy that supports your goals and delivers reliable results, explore our social media video production services and discover how we help Somerset and Southwest brands bring their stories to life.