Why Somerset Businesses Should Invest in Corporate Video Production

Why video is reshaping how Somerset businesses connect

Somerset’s business scene, whether it’s Bath’s tech startups, Taunton’s professional services, or Glastonbury’s tourism brands, is becoming increasingly competitive. Yet one medium continues to stand out for its ability to cut through digital noise: video.

From introducing your company to prospective clients to showcasing projects and testimonials, corporate video production in Somerset is no longer a luxury. It’s one of the most effective ways to build credibility, trust, and engagement with your audience, both locally and beyond.

The growing demand for video in Somerset business marketing

In recent years, Somerset has seen a surge in digital transformation. Local businesses are adapting to hybrid events, social media storytelling, and online branding, all of which rely heavily on visual content.

• 90% of marketers say video helps them generate leads and increase traffic (Wyzowl, 2024).

• 84% of consumers say they’ve been convinced to buy a product or service after watching a brand’s video.

When you combine these stats with the creativity and scenic diversity Somerset offers, such as historic towns, coastal views, and rural landscapes, it’s easy to see why so many businesses are turning to video production companies like FilmTank for professional support.

What makes corporate video so powerful for Somerset companies

Video combines storytelling, authenticity, and emotion, three elements that humanize a brand. Here’s why that matters locally:

1. Showcasing Somerset’s local character

Whether you’re a family-run firm in Wells or a growing tech hub in Yeovil, video helps you communicate your roots, values, and community ties in a way that written content simply can’t.

2. Building trust with a face-to-face feel

Corporate video lets your audience see who you are. People connect with people, so featuring your team, office, and culture establishes familiarity and credibility.

3. Improving local SEO visibility

Embedding videos on your website and optimising them for can increase dwell time and search visibility. Google rewards pages where users engage longer, and video content helps achieve that.

4. Boosting conversions on every platform

From landing pages to LinkedIn ads, video increases engagement and click-through rates. A short testimonial video or brand story can significantly improve conversion rates for Somerset-based service companies.

Case in point: Local examples of video success

Let’s take a few hypothetical but realistic Somerset examples:

• A Taunton law firm uses a brand film to explain their client-first approach, resulting in more inquiries through their website.

• A Bath hospitality business produces short video tours, helping them secure more bookings during the tourist season.

• A Somerset manufacturer films their production process to build trust with B2B partners and investors.

Each of these businesses turned to corporate video production in Somerset to create powerful, professional narratives that align with their brand story.

How professional video production elevates your results

While it’s possible to film videos yourself, professional production brings a strategic and technical edge that’s hard to replicate:

• Pre-production planning: Concept development, storyboarding, and scriptwriting ensure your video has purpose.

• High-quality visuals & sound: Cinematic footage, colour grading, and clear audio elevate brand perception.

• Editing for impact: Professional editing helps keep attention and communicates your message in under two minutes.

• Distribution strategy: Agencies like FilmTank help ensure your video performs well across web, social, and broadcast.

When done correctly, your investment in professional video production becomes a reusable asset that can serve marketing, recruitment, and internal communication goals.

ROI: Why corporate video is worth every penny

A single high-quality video can generate long-term returns through repurposing:

• Clip it into shorter segments for social media.

• Use snippets in paid ads.

• Add it to presentations, emails, or landing pages.

The result? One video, multiple touchpoints that build awareness and drive leads.

According to HubSpot, landing pages with video increase conversions by up to 80%, and video ads receive 48% more views on social media compared to static posts.

Conclusion: Make your Somerset brand stand out with video

Corporate video production isn’t just about creating content. It’s about telling your story authentically, engaging your audience, and showing why your business matters in Somerset’s growing marketplace.

Partnering with a professional production team ensures your video looks, sounds, and performs at the level your brand deserves.

Ready to bring your story to life?
Visit FilmTank’s Corporate Video Production Somerset page to explore how your business can create powerful, effective videos that inspire action.