Why mistakes in storytelling can cost you

A brand story video can transform how customers see your business, but when done poorly, it can have the opposite effect. Small mistakes in tone, structure, or execution can make a video feel forced or forgettable.

Here are five common mistakes Somerset businesses should avoid when creating their brand story videos.

Mistake 1: Focusing only on your products

Your story isn’t your product — it’s your purpose. Viewers connect with people, not features. Show why your business exists, what you care about, and how you make a difference.

Mistake 2: Forgetting the audience

A great story speaks to the viewer’s needs and emotions. Think about who you’re talking to. What problems do they face? What do they value most?
When your audience sees themselves in your story, they’re more likely to engage.

Mistake 3: Overcomplicating the message

Trying to say too much can dilute your message. Focus on one core idea and deliver it clearly. The best brand story videos leave viewers with a single, memorable impression — who you are and why you matter.

Mistake 4: Poor production quality

Even the best story loses impact if the visuals or sound feel unprofessional. Lighting, audio, and editing make a huge difference in how your brand is perceived.
Working with expert brand story video creators in Somerset ensures your message looks and sounds as good as it deserves.

Mistake 5: Forgetting to promote the video

A great video is only effective if people see it. Upload it to your website, social media, YouTube, and even email newsletters. Repurpose short clips and behind-the-scenes content to maximise reach.

Conclusion

Avoiding these common mistakes helps you create a brand story video that inspires action, builds loyalty, and strengthens your reputation.

If you want professional guidance, explore FilmTank’s brand story video creation in Somerset and let experts bring your story to life with clarity and impact.