LS Productions × Axe / Lynx

“Scratch & Sniff” Billboards

For this bold launch of Axe’s Lower Body Spray, we partnered with LS Productions to bring the idea to life on screen. Film Tank handled the video production, capturing the energy and cheeky edge of the campaign while showcasing how the scratch-and-sniff billboards turned ads into product demos.

Results? Impact, buzz and engagement: a campaign people literally “touch” to test.