Why Somerset Businesses Are Investing in Corporate Video Production

Why Somerset businesses are investing in corporate video production

Why video matters more than ever

Across Somerset, businesses of every size are discovering that corporate video production is no longer something reserved for large national brands. It has become one of the most effective ways to communicate with customers and build a strong and memorable presence online. Modern audiences prefer visual content because it is easier to understand, more engaging, and more emotionally resonant than text alone.

Whether you want to clarify what you offer, highlight the people behind your business, or tell a compelling brand story, video allows you to connect with your audience much faster than traditional content. This blog explains why so many Somerset organisations are now investing in high quality corporate video and how that investment is transforming the way they market themselves.

Why Somerset businesses are turning to video

1. Audiences now expect video as a standard part of communication

Customers across Somerset and the wider UK are consuming more video content than ever. Website visitors want to see what a business looks like and how it operates. Social media platforms are also prioritising video above other content types. When a potential customer lands on your website, a well-made video provides an instant sense of your professionalism, personality, and values.

For businesses in sectors such as hospitality, healthcare, engineering, tourism, professional services, and technology, video has become a vital part of a strong digital presence.

2. Video builds trust more effectively than text alone

Trust is a major factor in how customers choose who to work with. Corporate video helps Somerset businesses demonstrate transparency and authenticity in ways that written content cannot match. Companies use video to introduce team members, show behind the scenes processes, share customer stories, and communicate brand values clearly and honestly.

People are far more likely to trust a business when they can see real faces, real environments, and real stories. Video provides that connection instantly.

3. Video improves conversions and generates more enquiries

Corporate video is not only a branding tool. It is also a powerful driver of conversions and sales. Businesses that use video on their websites experience higher engagement, lower bounce rates, and more enquiries. A short brand film or a clear explainer video can help prospects understand an offering within a few seconds, which speeds up decision making and increases confidence.

When sales teams use video to support their outreach, calls and meetings become more productive because clients already have a strong understanding of the business.

4. High quality video is more affordable than ever

In the past, only large companies could afford professional video production. Today, Somerset businesses of all sizes can access creative and effective video solutions at a range of budget levels. Improvements in production technology and workflows have made quality filming, sound, lighting, and editing more efficient and more accessible.

This means that even smaller organisations can now produce video that looks polished and professional while still reflecting their unique identity.

5. One video can be repurposed across multiple platforms

A single corporate video can generate value across:

  • Your website

  • Social media channels

  • Email newsletters

  • Paid advertising campaigns

  • Online presentations

  • Staff training sessions

  • Recruitment and onboarding

Businesses in Somerset appreciate the ability to repurpose one piece of content in many places, which increases return on investment and maximises brand visibility.

6. Video strengthens brand identity and tells powerful stories

Somerset is home to many businesses with rich histories and strong local identities. Corporate video helps bring these stories to life. Companies use video to highlight local heritage, demonstrate craftsmanship, showcase innovation, and celebrate the people behind their products and services.

Customers respond strongly to authentic storytelling. A well crafted corporate video can communicate the heart of a business in a way that feels natural and memorable.

7. Video positions businesses as leaders in their sector

A professionally produced corporate video signals expertise and credibility. It shows that a business is serious about its message and invested in clear communication. Companies across Somerset use video to stand out from their competitors.

Some examples include:

  • Engineering firms demonstrating technical processes

  • Creative agencies showcasing their work

  • Hospitality venues offering immersive experiences

  • Healthcare organisations explaining treatments with clarity

  • Manufacturers presenting product demonstrations

When potential clients compare two similar businesses, the one with a strong corporate video often earns greater trust.

How Somerset businesses are using corporate video

Popular types of corporate video

Businesses in Somerset are producing a wide range of video styles, including:

  • Brand films that communicate who you are

  • Company story videos

  • Product showcase videos

  • Customer testimonial films

  • Training and internal communications videos

  • Recruitment and onboarding content

  • Documentary style profiles

  • Event highlight videos

Each type of video speaks to different needs. Together they can form a complete library of visual content that supports both marketing and internal operations.

The rise of local video marketing across Somerset

Cities and towns such as Taunton, Frome, Bath, Wells, Yeovil, and Bridgwater have seen significant growth in digital marketing expectations. Businesses are competing for visibility online and video is one of the most effective tools for standing out. A strong video strategy helps Somerset companies reach local audiences, strengthen their brand identity, and improve search engine visibility.

Search engines increasingly prioritise pages with high quality video content because it increases engagement and provides clear, useful information for users.

Choosing the right partner for your corporate video

If you are considering video, it helps to partner with a team that offers professional corporate video production in Somerset. Working with specialists ensures that the entire process is handled smoothly and strategically, from planning and scripting through to filming and editing.

A strong production partner will help with:

  • Concept development

  • Pre production planning

  • Scriptwriting

  • Interview preparation

  • Filming and sound

  • Editing and motion graphics

  • Delivery in multiple formats

To explore what high quality video support looks like, visit our page on corporate video production in Somerset. This link takes you to the full services available and helps you understand what goes into producing a professional film.

Conclusion

The growth of corporate video in Somerset reflects the changing expectations of modern audiences. Video helps businesses communicate more clearly, build stronger relationships, and present themselves with confidence. Whether your goal is to increase visibility, improve engagement, or tell your story more effectively, video offers a powerful and flexible solution.

To discuss your next project or learn more about what is possible, visit our page on corporate video production in Somerset and discover how professional video can elevate your business.