The types of event videos that deliver the strongest impact for festivals, artists, marketing agencies, and brands
Events create powerful moments that deserve to be captured and shared. Whether you are running a festival, performing as an artist, delivering a brand activation, or executing a campaign for a client, the right type of event video can amplify your reach and strengthen your message. Different events call for different styles of video, and each format has its own purpose and advantages.
In this guide, we explore the event video formats that consistently deliver the strongest impact for festivals, artists, marketing agencies, and brands. Understanding these options helps you plan your event more effectively and choose the approach that best reflects your goals.
1. Highlight reels that capture the energy and emotion of the event
Highlight reels are one of the most popular and powerful types of event video. They take the best moments of your event and present them in a dynamic and engaging way. Viewers get a clear, fast paced sense of the atmosphere, the scale, and the emotion of the day.
Why highlight reels work
They are fast, exciting, and visually rich
They summarise the entire event in a memorable format
They perform extremely well on social platforms
They support future event promotions
They build anticipation for next year’s festival or campaign
Festivals and brands often rely on highlight reels to drive ticket sales, increase visibility, and showcase the success of the event.
2. Full performance videos for artists and live entertainment
Artists often need complete performance videos to support their growth, communicate with industry professionals, and engage fans. A full performance edit captures every moment of the set and allows viewers to experience the performance as if they were there.
Benefits of full performance videos
Artists can use them for bookings and press opportunities
Fans who missed the event can watch the full experience
Media outlets can use clips for features and interviews
Agents and promoters can evaluate performance quality
This format is essential for artists who want to build a strong professional presence.
3. Brand activation videos that showcase creative marketing experiences
Brands want to show how customers interact with their products in real environments. Brand activation videos capture these interactions and turn them into compelling stories that can be shared across campaigns, websites, and social channels.
These videos often include
Product demonstrations
Customer reactions
Creative elements of the installation
Moments of surprise or delight
Interviews with brand representatives
Marketing agencies use brand activation videos to demonstrate creativity and campaign success to clients.
4. Testimonial videos featuring attendees, artists, or brand partners
Testimonial videos provide authentic validation. When real people share their experience, it sends a strong message about the quality and atmosphere of the event.
Types of testimonials that work well
Festival attendee reactions
Artist comments about the venue or event
Brand partner feedback
Customer impressions at activations
Sponsor appreciation
Testimonials are especially valuable for building trust and credibility for future events.
5. Behind the scenes videos for deeper storytelling
Behind the scenes footage adds depth and authenticity to your event narrative. Audiences appreciate seeing what happens before the main performance, launch, or activation.
Behind the scenes content may include
The build up and preparation
Artist rehearsals
Crew setup
Interviews with organisers
Glimpses of the creative process
This format is ideal for brands, festivals, and artists who want to build emotional connection and transparency with their audience.
6. Social media cuts designed for fast paced online engagement
Short form video content is essential for modern marketing. Platforms such as Instagram, TikTok, and YouTube Shorts reward quick, eye catching clips that capture attention instantly.
Effective social clips include
Quick highlights
Crowd reactions
Stage moments
Product demonstrations
Sound bites from speakers or artists
These clips allow you to share content consistently over time and extend the life of the event.
7. Speaker or artist interview videos
Interview videos add context and personality to your event. They allow artists, brand representatives, or key speakers to share insights in a more personal and direct way.
Common interview uses
Artist spotlights
Speaker introductions
Brand stories
Sponsor messages
Post event reflections
Interviews help audiences understand the passion and meaning behind the event.
8. Recap videos created for sponsors and partners
Sponsors often want evidence that their partnership delivered results. Recap videos created specifically for sponsors highlight their branding, audience engagement, and contribution to the event.
Sponsor recap videos often include
Visuals of branded areas
Customer interaction with sponsor activations
On screen titles with campaign messages
Interviews with brand representatives
These videos help secure future sponsorships and strengthen long term partnerships.
9. Teaser videos for future events
Teasers are short, exciting previews that build anticipation. They are perfect for promoting upcoming festivals, launches, or brand experiences.
Teasers work because they
Create excitement
Announce upcoming dates or artists
Give viewers a taste of what to expect
Drive early engagement and ticket interest
Teasers are essential tools for maintaining momentum and keeping your audience engaged year round.
10. Multi format video packages for long term use
The most effective events often generate several types of video content within a single production package. This gives your organisation maximum value from the event and ensures you have content suited to every platform and audience.
A multi format package might include
A highlight reel
A full performance or full event recording
Multiple social clips
Interviews
Sponsor focused edits
Behind the scenes footage
Teasers for future events
This approach provides ongoing marketing material and strengthens your brand presence across all channels.
Conclusion
There is no single correct type of event video. The most effective choice depends on your goals, your audience, and the nature of your event. Festivals benefit from energetic highlight reels and performance edits. Artists need footage that supports bookings and builds fan engagement. Marketing agencies require video that demonstrates creative impact. Brands need content that showcases real customer experiences.
If you want to explore the best approach for your next event, visit our page on event video production, where you can learn more about the available services and how they can support your goals.